A-Un

an interactive installation for Lexus Milan Design Week 2025

At the 2025 Lexus Milan Design Week, I contributed as an Interactive Visual Designer for a large-scale immersive installation that fused Japanese craftsmanship and advanced technology. The centerpiece was a 35km hand-woven bamboo screen that responded to the heartbeat of nearby visitors, embodying the Japanese concept of "A-Un no Kokyu"—a state of silent, synchronized harmony.

The installation went on to win 2nd place in the ence AwardAudi (Fuorisalone Award 2025) and received the Design Schools Special Mention, standing out among over 1,000 exhibitors.

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I was responsible for designing and prototyping the heartbeat visualization system, laying the foundational visual language and interaction logic used in the final experience. My early-stage visual demo, developed in TouchDesigner, was selected and featured in the official Lexus concept video, which served as the main promotional material for the event.

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C R E D I T S

Takeshi Nozoe (SIX Inc). Creative Director

Tatsuki Ikezawa (STUDE0) Art Director

Toshiyuki Hashimoto Technical Producer

Osamu Iwasaki Technical Director / Hardware Developer

Seiya Nakano Projection Mapping / Interactive Visual Director

Hisaki Ito Technical Director / Software Developer

Yifan Zhuang Interactive Visual Designer

Motoki Umetsu Interactive Visual Designer

Shoya Dozono Data Visualization Designer