How to Be A Cloud

How to Be a Cloud is a meditative WebAR experience blurring the line between the tangible and the ephemeral. Through your smartphone, soft floating clouds appear in the real world. Tap the screen, and paper planes take flight, drifting gently around the clouds like a childhood memory of folding dreams and letting them go. Just like clouds, our thoughts are always shifting — soft, abstract, and fleeting.

Together with Yan, we brought this project from concept to R&D to full implementation in 8th Wall. My role spans concept development, UI/UX design, visual design, and CG/3D production — crafting the floating clouds, paper plane animations, and the interactive system that brings this poetic experience to life.

This project is part of Tokyo Creative Salon 2025 and exhibited at Haneda Airport Terminal 1 from March 13–20, 2025.